/*
  Gedeelde basis voor de subpagina's (leadtracking, werkopvolging, winstgevendheid, e-mailmarketing).
  Zelfde tokens en vormregels als index.html: panelen 18px, binnenvlakken 10px, knoppen en chips rond, één accent.
*/
:root{
  color-scheme:dark;
  --ink:#0b0d10;
  --ink-2:#101318;
  --panel:#141920;
  --panel-2:#1a2029;
  --line:#252c36;
  --fg:#eef1f4;
  --muted:#8e99a6;
  --accent:#ecec4a;
  --accent-ink:#141408;
  --data-rev:#2f6aa3;
  --data-ad:#e0705f;
  --data-win:#46b955;
  --warn:#e3a341;
  --r-xl:18px; --r-md:10px;
  --f-sans:"Instrument Sans",Arial,Helvetica,sans-serif;
  --f-mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--fg);font:16px/1.6 var(--f-sans);margin:0;overflow-x:hidden}
.wrap{max-width:1240px;margin:0 auto;padding-inline:20px}
a{color:inherit}
img{display:block;max-width:100%}
h1,h2,h3{margin:0;text-wrap:balance;letter-spacing:-.025em;line-height:1.05}
h1{font-size:clamp(40px,5.4vw,72px);font-weight:600;line-height:1.04;padding-bottom:4px}
h1,h2,h3{overflow-wrap:break-word;hyphens:auto}
@media (max-width:400px){h1{font-size:clamp(31px,10vw,40px)}h2{font-size:clamp(26px,8vw,30px)}}
h2{font-size:clamp(30px,4.2vw,52px);font-weight:600}
h3{letter-spacing:-.01em}
h1 em,h2 em{font-style:italic;font-weight:600;color:var(--accent);padding-right:.04em}
p{margin:0}
button{font:inherit}
.sub{color:var(--muted);font-size:18px;max-width:58ch;text-wrap:pretty}
.mono{font-family:var(--f-mono);font-variant-numeric:tabular-nums}
.label{font:500 12px/1 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.demo{font:500 10.5px/1 var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);border:1px solid var(--line);border-radius:99px;padding:5px 9px;white-space:nowrap}
.muted{color:var(--muted)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px}.skip:focus{left:12px;z-index:50;background:var(--accent);color:var(--accent-ink);padding:8px 12px;border-radius:99px}
body::after{content:"";position:fixed;inset:0;pointer-events:none;z-index:40;opacity:.06;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.proto{background:var(--accent);color:var(--accent-ink);font:500 12px/1.4 var(--f-mono);text-align:center;padding:7px 16px}

/* knoppen */
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--accent);color:var(--accent-ink);font:600 15px/1 var(--f-sans);padding:14px 20px;border-radius:99px;text-decoration:none;border:0;cursor:pointer;white-space:nowrap;transition:transform .25s cubic-bezier(.16,1,.3,1),background-color .2s}
.btn:hover{background:#f4f46a}
.btn:active{transform:scale(.98)}
.btn .arr{transition:transform .25s cubic-bezier(.16,1,.3,1)}
.btn:hover .arr{transform:translateX(3px)}
.btn.ghost{background:transparent;color:var(--fg);box-shadow:inset 0 0 0 1px var(--line)}
.btn.ghost:hover{box-shadow:inset 0 0 0 1px var(--muted)}
@media (max-width:400px){.btn{white-space:normal;max-width:100%;text-align:left;line-height:1.25}}
.more{display:inline-flex;align-items:center;gap:8px;color:var(--fg);font-weight:600;text-decoration:none;border-bottom:1px solid color-mix(in srgb,var(--accent) 60%,transparent);padding-bottom:3px;transition:border-color .2s,gap .25s cubic-bezier(.16,1,.3,1)}
.more:hover{border-color:var(--accent);gap:12px}

/* nav */
.topnav{position:sticky;top:env(safe-area-inset-top,0px);z-index:30;background:color-mix(in srgb,var(--ink) 82%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.topnav .wrap{display:flex;align-items:center;gap:32px;height:68px}
.topnav .logo{height:24px;width:auto}
.topnav ul{display:flex;gap:24px;list-style:none;margin:0 0 0 auto;padding:0;font-size:14.5px;color:var(--muted)}
.topnav ul a{text-decoration:none;transition:color .2s}
.topnav ul a:hover,.topnav ul a[aria-current="page"]{color:var(--fg)}
.topnav ul a[aria-current="page"]{box-shadow:0 2px 0 var(--accent);padding-bottom:4px}
.topnav .btn{padding:11px 16px;font-size:14px}
@media (max-width:980px){.topnav ul{display:none} .topnav .btn{margin-left:auto}}

/* paginakop */
.page-hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:56px;align-items:center;padding-block:60px 72px}
.page-hero .sub{margin-top:22px}
.page-hero .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:32px}
.h-in{animation:hin .9s cubic-bezier(.16,1,.3,1) both}
.h-in.d2{animation-delay:.08s}.h-in.d3{animation-delay:.16s}.h-in.d4{animation-delay:.26s}
@keyframes hin{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
@media (max-width:980px){.page-hero{grid-template-columns:minmax(0,1fr);gap:36px;padding-block:40px 48px}}

/* secties */
.section{padding-block:clamp(72px,9vw,120px)}
.section.alt{background:var(--ink-2);border-block:1px solid var(--line)}
.head{display:grid;gap:18px;max-width:760px;margin-bottom:44px}
@supports (animation-timeline: view()){
  @media (prefers-reduced-motion:no-preference){
    .reveal{animation:rise linear both;animation-timeline:view();animation-range:entry 0% cover 28%}
    @keyframes rise{from{opacity:.45;transform:translateY(32px)}to{opacity:1;transform:none}}
  }
}

/* schermen */
.screen{background:var(--panel);border:1px solid var(--line);border-radius:var(--r-xl);overflow:hidden;box-shadow:0 40px 100px -40px rgba(0,0,0,.9);min-width:0}
.screen-bar{display:flex;flex-wrap:wrap;gap:10px;align-items:center;padding:12px 16px;border-bottom:1px solid var(--line)}
.screen-bar .title{font-weight:600;font-size:14.5px;margin-right:auto;display:flex;gap:10px;align-items:center;flex-wrap:wrap}
.live{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--data-win);animation:pulse 2s infinite;flex:none}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(70,185,85,.55)}70%{box-shadow:0 0 0 7px rgba(70,185,85,0)}100%{box-shadow:0 0 0 0 rgba(70,185,85,0)}}
.seg{display:inline-flex;border:1px solid var(--line);border-radius:99px;padding:3px;flex-wrap:wrap}
.seg button{background:transparent;border:0;color:var(--muted);font:500 12.5px/1 var(--f-mono);padding:7px 12px;border-radius:99px;cursor:pointer;transition:background-color .2s,color .2s}
.seg button[aria-pressed="true"]{background:var(--panel-2);color:var(--fg)}
.chips{display:flex;gap:8px;flex-wrap:wrap}
.chips button{background:transparent;box-shadow:inset 0 0 0 1px var(--line);border:0;color:var(--muted);font:500 14px/1 var(--f-sans);padding:11px 15px;border-radius:99px;cursor:pointer;transition:background-color .2s,color .2s;display:inline-flex;gap:8px;align-items:center}
.chips button:hover{color:var(--fg)}
.chips button[aria-pressed="true"]{color:var(--accent-ink);background:var(--accent);box-shadow:none}
.chips button small{font:500 11.5px/1 var(--f-mono);opacity:.75}

/* kaarten */
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
@media (max-width:900px){.grid3,.grid2{grid-template-columns:minmax(0,1fr)}}
.tile{border-radius:var(--r-xl);border:1px solid var(--line);background:var(--ink);padding:26px;display:grid;gap:10px;align-content:start;position:relative;overflow:hidden}
.section.alt .tile{background:var(--ink)}
.tile h3{font-size:20px;font-weight:600}
.tile p{color:var(--muted);font-size:15px;max-width:48ch}
.tile .ic{width:42px;height:42px;border-radius:12px;display:grid;place-items:center;background:var(--panel-2)}
.tile .ic svg{width:22px;height:22px;stroke:var(--accent);fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.spot::after{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;opacity:0;transition:opacity .3s;background:radial-gradient(360px circle at var(--x,50%) var(--y,50%),rgba(236,236,74,.08),transparent 60%)}
.spot:hover::after{opacity:1}

/* slot */
.final{position:relative;isolation:isolate;overflow:hidden;border-radius:var(--r-xl);padding:clamp(36px,6vw,80px);background:radial-gradient(120% 100% at 100% 0%,color-mix(in srgb,var(--accent) 9%,var(--ink-2)),var(--ink-2) 55%);border:1px solid var(--line)}
.final h2{max-width:16ch}
.final .sub{margin-top:18px}
.final .ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px;align-items:center}
.nextpage{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;align-items:center;margin-top:20px;padding:22px 26px;border-radius:var(--r-xl);border:1px solid var(--line);text-decoration:none;transition:border-color .2s,background-color .2s}
.nextpage:hover{border-color:var(--muted);background:var(--ink-2)}
.nextpage small{display:block;font:500 12px/1 var(--f-mono);color:var(--muted);letter-spacing:.08em;text-transform:uppercase;margin-bottom:8px}
.nextpage b{font-size:clamp(20px,2.2vw,26px);font-weight:600;letter-spacing:-.015em}
.nextpage .arr{font-size:26px;color:var(--accent)}

footer{border-top:1px solid var(--line);padding-block:32px;color:var(--muted);font-size:13.5px}
footer .wrap{display:flex;gap:20px 32px;flex-wrap:wrap;justify-content:space-between}
footer a{text-decoration:none}
footer a:hover{color:var(--fg)}
.fnav,.legal{display:flex;gap:18px;flex-wrap:wrap}

@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}

/* systeem-badge (icoon, geen AI-assistent) */
.aib{display:inline-grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--panel-2);color:var(--accent);font:600 10px/1 var(--f-mono);letter-spacing:.04em;flex:none}

/* werkwijze-schema: van analyse tot meting (geen app-scherm) */
.wk{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;position:relative}
@media (max-width:1000px){.wk{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.wk{grid-template-columns:minmax(0,1fr)}}
.wk-f{border:1px dashed color-mix(in srgb,var(--muted) 45%,transparent);border-radius:var(--r-lg,16px);padding:16px;display:grid;gap:10px;align-content:start;position:relative}
.wk-f>span{font:600 11px/1 var(--f-mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.wk-f>h3{margin:0;font-size:18px;letter-spacing:-.01em}
.wk-f ol{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.wk-f li{display:grid;grid-template-columns:22px minmax(0,1fr);gap:9px;font-size:14px;line-height:1.4}
.wk-f li i{width:22px;height:22px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;font:600 10.5px/1 var(--f-mono);font-style:normal;color:var(--muted)}
.wk-f li b{font-weight:600;display:block}.wk-f li small{color:var(--muted);font-size:12.5px}
.wk-br{display:grid;grid-template-columns:minmax(0,1fr);gap:8px;margin-left:31px}
.wk-br div{border-radius:10px;background:var(--panel-2);padding:9px 10px;font-size:12.5px;line-height:1.4;color:var(--muted)}
.wk-br div b{display:block;color:var(--fg);font-size:13px;margin-bottom:2px}
.wk-ok{justify-self:start;font:500 11px/1 var(--f-mono);padding:5px 9px;border-radius:99px;border:1px solid color-mix(in srgb,var(--accent) 45%,transparent);color:var(--accent)}
.wk-loop{grid-column:1/-1;display:flex;gap:10px;align-items:center;font:12.5px/1.4 var(--f-mono);color:var(--muted)}
.wk-loop svg{width:18px;height:18px;fill:none;stroke:var(--accent);stroke-width:1.8;flex:none}
.h1-kw{display:block;line-height:1.5;margin-bottom:18px}.h1-kw .nw{white-space:nowrap}
